In this episode of SaaS Boss show I interview Dekker Fraser and we talk about Go-to-Market strategies for SaaS companies. Dekker is a veteran Silicon Valley marketer who worked for many tech companies including Sony PlayStation, Google-backed Rocket Lawyer, and venture-backed Webgility. He holds an MBA in marketing from the Kellogg School of Management. He is also the author of several product marketing books, one of them is Product Launch: how to go to market.
We discuss: :
- The key pillars of a successful Go-to-Market strategy
- The major mistakes SaaS Founders make in the early stages
- How small startups can compete with large companies
- How to successfully connect with potential partners and influencers
Check out Dekker's 1-page product marketing plan template here https://bit.ly/3iR8U0z"
What are your takeaways from this episode? Comment to let me know!
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ABOUT Natalie:
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Hi, I’m Natalie Luneva
I am a growth and team performance coach to SaaS founders. I have worked with more than 100 companies. Drawing from my 10+ years of marketing and team leadership experience, I help bootstrapped SaaS founders scale their startups, get unstuck, and grow as successful leaders.
If you want to grow your SaaS business, visit my website: https://www.natalieluneva.com/ and schedule a free 30-minute discovery call. In this time, we’ll discuss your biggest challenges and explore opportunities to overcome them!
